HMV bag- Evaluation

The reason i have chosen 'Kings of Leon' is because they are extremely famous and well known. Personally they are one of my favourite bands. Although other bands on the top 100 are also famous i because that this band is much more current and will help promote HMV more. I know that 'kings Of Leon' do a lot of festivals such as:
Glastonbury
Isle Of White
Because these festivals are very popular and massive music fans attend these, if Kings Of Leon Represented HMV, then people would recognise the band, which would then link to HMV.
Ive also chosen this band because they are quite different and individual, which is now much more prefered. This album consists songs like:
Pryo
Radioactive
back down south
This album was rated, 25th on the list of the 50 best albums of 2010, and sold 6.5 million copies worldwide.

For this topic i chose to not just do One album, so i tried to add as many current 'Kings Of Leon' albums as possible. With this idea in mind, i then came up with the idea to do a camouflage.